Harbour Rock Capital’s welcome booklet

The challenge 

As a new employee, I was tasked with improving our onboarding process. 

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The problem 

I needed to create content that made a powerful first impression with a tight budget and without clear direction. I had to collaborate with senior management, HR, and our graphic designer to decide what needed to be included and what I thought should be included.   

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The solution 

Focusing on brand identity, values, and employee needs, I created an employee welcome pack (booklet, leaflet, and welcome letter). 

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The outcome 

With excitement from key stakeholders, the pack was created and launched. It earned great feedback from new employees, who felt more prepared for their first day.